Le Journal Privé

Articles and reflections on the ideas, people and decisions shaping luxury. From brand strategy and retail to craftsmanship, fragrance and changing client expectations, I explore the industry through my experience in business and on the shop floor.

I also examine luxury business and culture through the lens of international current events and economics, considering how shifts in trade, wealth, consumer confidence and global affairs influence brands and their clients.

With a particular interest in the GCC, UK and Europe, I consider how brands develop across markets while retaining their identity.