Retail Leadership & Brand Advisory

Over a Decade On The Floor at Selfridges & Harrods — now training the teams behind luxury counters.

I help fragrance and luxury retail brands sharpen how their teams sell, how their clients are treated, and how the brand is positioned in market — on a freelance or contract basis.

A World Shaped By Guerlain Prada Christian Louboutin Comme Des Garçon Paco Rabanne Carolina Herrera Jean Paul Gaultier Nina Ricci Valentino Selfridges of London Harrods of London International Perfume Foundation (Paris) Awards Judge Mythical World Builder and Storyteller Luxury World entrepreneur
Shaneela
In passing

A few moments along the way

A handful of moments that shaped how the name, and the craft, came to be.

"When it came time to choose a name, Pierre Dinand — the designer behind some of perfumery's most iconic bottles for Guerlain, Dior, and Yves Saint Laurent — was certain. Shaneela. A name that will find its way back, in time."

— Paris, On the naming of The House of Shaneela

"A chance encounter in Los Angeles, years ago. A passing remark from Dolly Parton on how good Shaneela smelled — small, unplanned, and never forgotten."

— Los Angeles, some years ago

"Shaneela is trusted by prominent Qatari and Saudi families as their primary contact for rare and hard-to-source fragrance in London — a relationship built as much on discretion as on expertise."

— London, On private client trust