Shaneela's career began inside the great Houses of fragrance and London's most discerning salons — Guerlain, Prada, Christian Louboutin, Carolina Herrera within the legendary perfume halls of Selfridges & Harrods, where she advised Royal and ultra-high-net-worth clientele whilst studying, closely, how luxury actually gets sold.
Shaneela went from this to moving into fragrance e-commerce leadership.
Shaneela now splits her time between advisory work and building her own portfolio of fragrance and lifestyle ventures — which means every recommendation she makes, is one she applies to her own businesses.
"I do not sell objects; I curate moments where art meets identity."
— Shaneela