Missions and Values

The ambitions of Shaneela Rowah Al-Qamar is to showcase the qualities and customs of the East to the world around.   Shaneela Rowah Al-Qamar stands for quality, creativity and sophistication.  The products will demonstrate the rich historical cultural heritage which are reminiscent of a bygone era, a bygone myth or a bygone tradition.  The core values include:

• Producing good quality products

• Enhancing and protecting the image and value of the brands

• Being innovative whilst creating a product that will change the way people think and feel

• Having a sense of responsibility in the communities that we work in and represent.

• Being high achievers:  Shaneela Rowah Al-Qamar aims to be a leader in fine perfumery, in order to bring about inventive and unique products that would appeal to a niche market, available only on a selective basis and occasionally only on invitation.  

Above all, the Mission and values are to be more than different, they are to go beyond expectations of a niche market and beyond the expectations of what a product represents.  The Mission is to create bespoke style fragrances – the products will not only fulfil a purpose, it will also allow us to dream, to tell a story and to create our own myths for generations to come.