Missions and Values

The ambitions of Shaneela Rowah Al-Qamar is to showcase the qualities and customs of the East to the world around.   Shaneela Rowah Al-Qamar stands for quality, creativity and sophistication.  The products will demonstrate the rich historical cultural heritage which are reminiscent of a bygone era, a bygone myth or a bygone tradition.  The core values include:

 

  • Producing good quality products

 

  • Enhancing and protecting the image and value of the brands

 

  • Being innovative whilst creating a product that will change the way people think and feel

 

  • Having a sense of responsibility in the communities that we work in and represent.

 

  • Being high achievers:  Shaneela Rowah Al-Qamar aims to be a leader in fine perfumery, in order to bring about inventive and unique products that would appeal to a niche market, available only on a selective basis and occasionally only on invitation.  

 

Above all, the Mission and values are to be more than different, they are to go beyond expectations of a niche market and beyond the expectations of what a product represents.  The Mission is to create bespoke style fragrances – the products will not only fulfil a purpose, it will also allow us to dream, to tell a story and to create our own myths for generations to come.

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